The first iPhone 18 will be sold for 1 million rubles in Russia — that's the price of the privilege to unbox the new device before anyone else. This price tag is set by a seller who promises availability as early as September 18, the day of the global premiere.

Other sellers are only planning to fly to Dubai on the same day and return with the goods. Participation in this 'apple race' will cost 500,000 rubles, and by the Russian launch on September 22–23, the price will drop to 300,000.

At Gorbushka, pre-orders are open at 140,000–200,000 rubles, but they honestly admit: the figure was taken out of thin air. The final price depends on the date, official price list, hype, and delivery speed.

Already this evening, at the presentation, they will show the foldable iPhone and the long-awaited 18 Pro and Pro Max.