Partner story
A clearly marked native article where a product or company is explained through a useful business task.
Partners
Partner Cabinet
Formats for companies, banks, technology projects, developers, services and teams that need to speak clearly and honestly to a business audience.
Formats
What we can build together
FinFly Explains
A plain-language explainer about a market, technology or decision: useful for complex products.
Special project
A series of stories, cards and publications around a topic, company, event or industry research.
Dossiers and topic cards
Careful brand presence on topic pages related to a company, person or market.
Launch package
Story, social post, placement in the feed and follow-up reporting on views.
Expert column
A text by an entrepreneur or expert packaged by the newsroom in clear human language.
Process
How the work goes
- BriefYou explain the goal: image, leads, launch, product education or event support.
- FormatWe suggest a clear mechanic: story, explainer, special project, column or package.
- Editorial packagingThe piece remains useful for readers, while the partner nature is clearly marked.
- Publication and reportAfter publication, you can see views and basic performance.
What matters
We do not pretend that advertising content is a regular newsroom story. Partner publications are marked, but they still need to be useful: explaining a market, task, product or decision.
Who it is for
Banks, fintech, IT companies, developers, logistics, transport, consulting, education, crypto/Web3 projects, city services and B2B teams.