media market

YouTube and TikTok Push Out Traditional TV: 75% of Video Viewing Time Now on Digital Platforms

In the first half of 2026, YouTube and TikTok accounted for over 75% of video viewing time, while traditional TV retains only about 40 minutes per day. The audience over 50 has become the main growth driver.

Azerbaijan's OTT and SVOD Market: Piracy Hinders Growth

In Azerbaijan, the number of pirate users exceeds legal subscribers, hampering market development and causing annual losses of 7.2 million manats.