Branded residences can command a 20-40% premium over comparable conventional housing, PASHA Real Estate Chief Commercial Officer Elchin Gadimov said at AIREX, according to local media.
He described the premium as applicable to Azerbaijan and other markets. The comparison concerns properties associated with a brand and a particular service model.
The range is an industry representative's estimate, rather than an independent index showing annual growth across the property market. It also does not guarantee an investor's return. Comparing individual developments requires like-for-like information on location, floor area, services and total ownership costs. A brand name alone cannot establish their relative value.