SİMA digital solutions platform has introduced its official mascot, 'Simi'. The robotic squirrel becomes the new face of the brand.
In nature, the squirrel is known as a hardworking, agile, and positive animal that gathers valuable resources and carefully stores them. These qualities resonate with the principles of secure data storage and providing a convenient user experience in the digital world.
'Simi' is designed for use in communication channels across SİMA Platform's five sub-products. The creation of the mascot is part of SİMA's development of visual communication and efforts to improve user experience. The new image will help make information about digital services more accessible, and interaction with the brand simpler, more modern, and more engaging.
In the near future, 'Simi' will appear across all SİMA communication channels and digital interfaces. Thanks to the friendly image of 'Simi', SİMA's technologies become more accessible and relatable to users.