Google is extending visible labels for AI-generated advertising to California, South Korea and Vietnam from November. The company links the change to forthcoming regulatory requirements in an AdSense notice.
Publishers may see these labels on creatives delivered through Google Ads and Display & Video 360. The announcement does not create a new universal rule for every website item in every country.
For publishers, the distinction between an advertisement and their own editorial content matters. A label on a creative describes that advertisement; it does not automatically classify the entire page hosting it.
Advertisers need to consider the relevant format and destination market. Merely knowing that AI was used somewhere in a workflow is not enough to determine the specific disclosure required for each creative.
