Indian tech blogger Karthikey Singh has reported that the Samsung Galaxy S27 Ultra will be the only globally available 'Ultra' smartphone in the coming year. The Xiaomi 18 Ultra has been canceled, Huawei abandoned Ultra versions even earlier, and OPPO and Vivo, while planning to release new Ultra flagships, will not sell them outside China. Thus, the top-tier models from Chinese brands for the global market will be Pro Max variants. (The source remains silent on the fate of the Nubia Z90 Ultra.)
However, the source clarifies that there is no need to be disappointed: 'these [Chinese] Pro Max models are still more Ultra than Samsung's Ultra.' Thus, even the global market will not be left without top-tier camera phones from China—but the Ultra designation will gradually become a thing of the past.
