Artificial intelligence can speed up and simplify the work of journalists, but it cannot fully replace their professional activity and the human factor in media, said Rashad Bayramov, advisor to the Minister of Digital Development and Transport of Azerbaijan.
He noted that the main mission of journalism, along with the search for truth, requires maintaining professional relationships with sources of information, which further complicates the work of media.
"The press has always sought a middle ground. On one hand, it must investigate issues that concern society, and on the other, maintain professional relationships with institutions from which it receives information, so that it can also have access to reliable data in the future," the advisor emphasized.
Bayramov noted that in recent years, the Ministry of Digital Development and Transport has established ongoing cooperation with media representatives through press conferences, briefings, events, and trainings. According to him, this cooperation serves both to convey educational information to journalists and to build mutual trust.
The advisor recalled that in recent years, Azerbaijan has adopted important documents such as the digital development concept, the artificial intelligence development strategy, and the action plan to accelerate digital development. In this regard, he stressed the importance of journalists deeply understanding terminology and concepts in the field of digital technologies.
Bayramov announced that participants of the AI for Media training will become familiar with current topics in modern journalism, such as prompt engineering, preventing hallucinations in artificial intelligence systems, developing correct queries, and countering deepfake technologies.
He noted that in the future, artificial intelligence may find wide application in many areas, but emphasized that in journalism, the human factor is irreplaceable.
"The search for truth, a fair approach, and adherence to ethical principles in journalism cannot be fully ensured by artificial intelligence. The prepared material must necessarily undergo analysis by a journalist, facts must be verified, and evaluation must be carried out based on ethical criteria," he concluded.